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What Happens in Home Staging?

What Happens in Home Staging?

Home staging is the art of preparing a property for sale by enhancing its aesthetic appeal and showcasing its best features to potential buyers. It involves strategically arranging furniture, decor, and lighting to create an inviting and move-in-ready atmosphere that resonates with a broad range of buyers. If you’re considering selling your home, understanding the home staging process can be advantageous in attracting more buyers and potentially securing a higher sale price.

In this blog post, Scott Coldwell and the real estate experts at Your Home Sold Guaranteed Realty - Coldwell Real Estate Services guide you through home staging.

Key Takeaways

  • Home stagers assess the property and create a plan to highlight its strengths and minimize weaknesses through furniture placement, lighting, and decor.
  • They typically source furniture and accessories from rental companies, wholesalers, retailers, second-hand sources, or their own inventory.
  • Home staging offers several benefits, including a faster sale, a higher sale price, and a competitive edge in the real estate market.
  • Virtual home staging is an alternative option that can be more cost-effective but may not be as impactful as traditional staging.

What Does a Home Stager Do?

A professional home stager’s role is to transform a lived-in home into a showcase property that appeals to prospective buyers. Here’s what typically happens during the home staging process.

  • Initial consultation: The stager conducts a thorough assessment of the property, noting its strengths, weaknesses, and potential areas for improvement.
  • Decluttering and depersonalizing: Unnecessary personal items, clutter, and excess furniture are removed to create a sense of spaciousness and neutrality.
  • Furniture arrangement: Existing furniture is rearranged or supplemented with rental pieces to create a cohesive and inviting layout that maximizes the flow and function of each room.
  • Accessorizing: Strategically placed decor, artwork, and accessories add warmth, style, and enhance the overall aesthetic appeal of the space.
  • Lighting and staging: Proper lighting is adjusted or added to highlight the home’s best features, and final touches are made to create a move-in-ready atmosphere.

Where Do Home Stagers Get Their Furniture?

Home stagers typically source furniture and accessories from various sources, depending on their budget, inventory, and project requirements:

1. Furniture rental companies: Most professional stagers rely heavily on renting furniture and decor from specialized rental companies. This approach offers flexibility, cost-effectiveness, and a wide range of styles to choose from.

2. Wholesalers and retailers: Some stagers purchase furniture, especially smaller accent pieces or items they plan to resell, from wholesalers or retailers.

3. Second-hand sources: When starting or working with tight budgets, stagers may source affordable pieces from second-hand stores, online marketplaces, or private sellers.

4. Their own inventory: Experienced stagers often build their own inventory of furniture and decor over time through purchasing or renting and reselling items.

What are the Benefits of Home Staging?

Home staging offers several benefits that can potentially increase the sale price and speed up the selling process:

1. Improved first impressions: A well-staged home creates an inviting and appealing atmosphere that captures buyers’ attention and leaves a lasting positive impression.

2. Enhanced perceived value: Staged homes often appear more valuable, well-maintained, and move-in ready, which can justify a higher asking price.

3. Faster sale: Staged properties tend to sell faster than unstaged homes, as buyers can easily envision themselves living in the space.

4. Competitive edge: In a crowded real estate market, a professionally staged home can give sellers a competitive advantage over unstaged properties.

5. Emotional connection: Staging helps buyers emotionally connect with the property, making it easier for them to envision themselves living there.

What are the Pros and Cons of Traditional Home Staging to Virtual Home Staging?

Traditional Home Staging:


– Physical staging creates a tangible and immersive experience for buyers.

– Professional stagers can expertly highlight a home’s best features.

– Staged homes often sell faster and for higher prices.


– Can be costly, especially for larger homes or longer listing periods.

– Requires coordination with furniture rental companies and stagers.

– May not be feasible for occupied homes or tight timelines.

Virtual Home Staging:


– More cost-effective than traditional staging, especially for vacant homes.

– Can be completed quickly and without the need for physical furniture.

– Allows for easy virtual staging updates or changes.


– Lacks the tangible and immersive experience of physical staging.

– May not effectively showcase a home’s true scale, flow, or finishes.

– Buyers may not be as emotionally connected to the property.

Ultimately, the choice between traditional and virtual home staging will depend on factors such as budget, timeline, property condition, and the seller’s goals and preferences.

Call Scott Coldwell to Sell Your House for Fast and For Top Dollar

What Happens in Home Staging?
Scott Coldwell

If you’re considering selling your home, partnering with an experienced real estate professional like Scott Coldwell can be invaluable. Scott’s expertise in the local Ocala housing market, combined with his knowledge of effective home staging strategies, can help ensure your property is presented in the best possible light to attract qualified buyers and achieve a successful sale at the highest possible price. Don’t hesitate to contact Scott Coldwell at 352-290-3512 today to discuss your home selling needs and take the first step towards a seamless and profitable transaction.

With 20+ years of experience in the industry, we have what it takes to sell your home fast and get you top dollar at the same time. 

Our track record of success is proven through our data– on average, we sell homes 48% faster and for 2.4% more money than our competitors. Plus, with our seller guarantees such as our Guaranteed Sale Program, you can ensure a risk-free home-selling experience.

Contact us today at 352-290-3512 send a message to [javascript protected email address] or use the form on this page to learn more about working with our team of real estate experts. Selling your home doesn’t have to be stressful when you work with the best realtor in Ocala and all of North Central Florida!

To Discuss Your Home Sale or Purchase, Call or Text Today and Start Packing!

Scott Coldwell $ 223 SW Broadway St, Ocala, FL 34471 352-290-3512
Scott Coldwell, Broker/Owner
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